The new beer bottle design balances the needs of the alcoholic beverage market’s requirements currently delivered by glass bottles with the practical benefits provided by PET bottles. Whilst the design of the PET bottle is decidedly premium, the bottle itself is stable and easy to handle. Available in a range of colours (from amber to green), glass-like embossing can be added to the shoulder to further distinguish a brand. Both the 1 litre and 500ml bottles feature an improved six foot petaloid base that not only handles high carbonation but also ensures on-shelf stability. As a result of this, the acceptance of beer in PET bottles amongst South African beer consumers is now proven, and indeed,entrenched. The new bottles are not only aesthetically-pleasing however: through their leading-edge technology, they can be customised to meet the specific needs of the client. For example, an oxygen scavenger can be added to increase shelf life for sensitive products and a unique multi-layer solution can be arrived at for the 500ml bottle should CO2 retention be a concern.